BRAND EXPRESSION | WEBSITE
Haley Sevalstad, certified Equine Gestalt Coach, founded Rising Free Retreats to offer private and group coaching sessions alongside equine-guided wellness retreats. Tasked with aligning the brand identity with Haley’s vision, I aimed to develop a coherent, beautiful, expressive brand that resonated with Rising Free Retreat’s target audience. Once the brand identity and standards were created, we implemented them in a suite of materials including business system, fully responsive custom WordPress website, and social media graphic templates.
Tools used: Adobe Illustrator, Photoshop, InDesign, Figma, WordPress, Elementor
