Point Loma Nazarene University


Point Loma Nazarene University Scene

Point Loma Nazarene University needed a modern, reflective brand to claim their position in the higher education market. Their updated brand needed to appeal to both a younger undergrad audience and graduate program audiences, as well as the PLNU board, alumni, and staff. As a design lead on the brand design team, I worked the Director of Brand Design and Creative Director to implement a fresh, innovative brand strategy into a visual brand that captures and honors the legacy, heritage, and academic excellence of PLNU while infusing fresh energy, light, and vibrance into their image. In addition to brand identity, graphic system, and a suite of branded marketing materials, we also developed an “intensity scale” which could be used to flex the brand across its wide berth of audience.

Tools used: Adobe Illustrator, Photoshop, InDesign

Point Loma Nazarene University Undergrad brochure
PLNU Undergrad brochure cover design
Point Loma Nazarene University Business System
PLNU Intensity Scale Brand Guidelines
PLNU Graduate Materials
PLNU Campus flags
Point Loma Nazarene University brochure spread
PLNU Undergrad graphics