BRAND | LAYOUT | WORKSHEETS | COPYWRITING
As co-owner of Bare Roots Branding, I partnered with Haley Sevalstad to develop a small-group half-day branding workshop. The workshop comes with the Elements of Brand workbook, a 42 page digital workbook and accompanying worksheets that take workshop attendees through a deep-dive of their own small business brand. Haley and I collaborated on the structure, flow, content, and worksheet exercises for the entire workbook. The workbook is editable as a PDF, Canva template, and/or printable, and included brand basics like strategy, core values, competitive mapping, empathy mapping, voice and tone, color psychology, and visual moodboarding, as well as education on brand experience and expression basics such as logo, tagline, typography, and visual messaging.
Tools used: Canva, Adobe Illustrator, Photoshop, Acrobat
