{"id":174,"date":"2024-04-04T10:39:36","date_gmt":"2024-04-04T16:39:36","guid":{"rendered":"https:\/\/raylepkow.com\/?p=174"},"modified":"2024-04-06T07:48:50","modified_gmt":"2024-04-06T13:48:50","slug":"rising-free-retreats","status":"publish","type":"post","link":"https:\/\/raylepkow.com\/?p=174","title":{"rendered":"Rising Free Retreats"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"174\" class=\"elementor elementor-174\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dee628 e-flex e-con-boxed e-con e-parent\" data-id=\"7dee628\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bef12ec elementor-widget elementor-widget-text-editor\" data-id=\"bef12ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>BRAND EXPRESSION | WEBSITE<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-321b61e elementor-widget elementor-widget-image\" data-id=\"321b61e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"495\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-20-1024x634.jpg\" class=\"attachment-large size-large wp-image-257\" alt=\"Rising Free Retreats website scene\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-20-1024x634.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-20-300x186.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-20-768x476.jpg 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-20-1536x951.jpg 1536w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-20-2048x1268.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eed8d91 e-flex e-con-boxed e-con e-parent\" data-id=\"eed8d91\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a53372 elementor-widget elementor-widget-text-editor\" data-id=\"2a53372\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Haley Sevalstad, certified Equine Gestalt Coach, founded Rising Free Retreats to offer private and group coaching sessions alongside equine-guided wellness retreats. Tasked with aligning the brand identity with Haley&#8217;s vision, I aimed to develop a coherent, beautiful, expressive brand that resonated with Rising Free Retreat&#8217;s target audience. Once the brand identity and standards were created, we implemented them in a suite of materials including business system, fully responsive custom WordPress website, and social media graphic templates.<\/p><p><em><span style=\"font-weight: 700;\">Tools used:<\/span><\/em>&nbsp;Adobe Illustrator, Photoshop, InDesign, Figma, WordPress, Elementor<br><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd9ab1c e-flex e-con-boxed e-con e-parent\" data-id=\"fd9ab1c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-943f92c elementor-widget elementor-widget-image\" data-id=\"943f92c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"495\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-21-1024x634.jpg\" class=\"attachment-large size-large wp-image-258\" alt=\"Rising Free Retreats Brand Guide Pages\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-21-1024x634.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-21-300x186.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-21-768x476.jpg 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-21-1536x951.jpg 1536w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-21-2048x1268.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f122f8 elementor-widget elementor-widget-image\" data-id=\"0f122f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"495\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-19-1024x634.jpg\" class=\"attachment-large size-large wp-image-256\" alt=\"Rising Free Retreats brand scene\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-19-1024x634.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-19-300x186.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-19-768x476.jpg 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-19-1536x951.jpg 1536w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-19-2048x1268.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ce7cd elementor-widget elementor-widget-image\" data-id=\"f3ce7cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"616\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-12.59.06-PM.png\" class=\"attachment-large size-large wp-image-311\" alt=\"Rising Free Retreats Quick Brand Guide\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-12.59.06-PM.png 798w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-12.59.06-PM-300x232.png 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-12.59.06-PM-768x593.png 768w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a25d8 elementor-widget elementor-widget-image\" data-id=\"a1a25d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"618\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-12.59.18-PM.png\" class=\"attachment-large size-large wp-image-313\" alt=\"\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-12.59.18-PM.png 800w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-12.59.18-PM-300x232.png 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-12.59.18-PM-768x593.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1141f4 elementor-widget elementor-widget-image\" data-id=\"f1141f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"617\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-12.59.40-PM.jpg\" class=\"attachment-large size-large wp-image-314\" alt=\"\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-12.59.40-PM.jpg 800w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-12.59.40-PM-300x231.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-12.59.40-PM-768x592.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe52955 elementor-widget elementor-widget-image\" data-id=\"fe52955\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"630\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-12.58.03-PM-1024x806.jpg\" class=\"attachment-large size-large wp-image-308\" alt=\"\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-12.58.03-PM-1024x806.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-12.58.03-PM-300x236.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-12.58.03-PM-768x605.jpg 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-12.58.03-PM.jpg 1273w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e55b446 e-flex e-con-boxed e-con e-child\" data-id=\"e55b446\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-007295e elementor-widget elementor-widget-image\" data-id=\"007295e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"471\" height=\"565\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-11.13.37-AM.jpg\" class=\"attachment-large size-large wp-image-275\" alt=\"Haley Sevalstad\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-11.13.37-AM.jpg 471w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-02-06-at-11.13.37-AM-250x300.jpg 250w\" sizes=\"(max-width: 471px) 100vw, 471px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e90162 elementor-widget elementor-widget-image\" data-id=\"1e90162\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"791\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Site-Architectute-1024x1013.png\" class=\"attachment-large size-large wp-image-310\" alt=\"Rising Free Retreats Website Architecture\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Site-Architectute-1024x1013.png 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Site-Architectute-300x297.png 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Site-Architectute-768x760.png 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Site-Architectute.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33d893a elementor-widget elementor-widget-image\" data-id=\"33d893a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"384\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/3560840rfr-1536x737-1-1024x491.jpg\" class=\"attachment-large size-large wp-image-309\" alt=\"Rising Free Retreats Website\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/3560840rfr-1536x737-1-1024x491.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/3560840rfr-1536x737-1-300x144.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/3560840rfr-1536x737-1-768x369.jpg 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/3560840rfr-1536x737-1.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a815f10 elementor-widget elementor-widget-image\" data-id=\"a815f10\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/OT130I1RFR-1536x1024-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-307\" alt=\"Rising Free Retreats Website Screens\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/OT130I1RFR-1536x1024-1-1024x683.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/OT130I1RFR-1536x1024-1-300x200.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/OT130I1RFR-1536x1024-1-768x512.jpg 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/OT130I1RFR-1536x1024-1.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BRAND EXPRESSION | WEBSITE Haley Sevalstad, certified Equine Gestalt Coach, founded Rising Free Retreats to offer private and group coaching sessions alongside equine-guided wellness retreats. Tasked with aligning the brand identity with Haley&#8217;s vision, I aimed to develop a coherent, beautiful, expressive brand that resonated with Rising Free Retreat&#8217;s target audience. Once the brand identity [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/raylepkow.com\/index.php?rest_route=\/wp\/v2\/posts\/174"}],"collection":[{"href":"https:\/\/raylepkow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raylepkow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raylepkow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raylepkow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=174"}],"version-history":[{"count":7,"href":"https:\/\/raylepkow.com\/index.php?rest_route=\/wp\/v2\/posts\/174\/revisions"}],"predecessor-version":[{"id":324,"href":"https:\/\/raylepkow.com\/index.php?rest_route=\/wp\/v2\/posts\/174\/revisions\/324"}],"wp:attachment":[{"href":"https:\/\/raylepkow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raylepkow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raylepkow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}