{"id":423,"date":"2024-04-06T17:20:49","date_gmt":"2024-04-06T23:20:49","guid":{"rendered":"https:\/\/raylepkow.com\/?p=423"},"modified":"2024-04-09T14:07:50","modified_gmt":"2024-04-09T20:07:50","slug":"point-loma-nazarene-university","status":"publish","type":"post","link":"https:\/\/raylepkow.com\/?p=423","title":{"rendered":"Point Loma Nazarene University"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"423\" class=\"elementor elementor-423\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76efa3d e-flex e-con-boxed e-con e-parent\" data-id=\"76efa3d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c43f51 elementor-widget elementor-widget-text-editor\" data-id=\"6c43f51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>BRAND EXPRESSION | MARKETING<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c8bda2 elementor-widget elementor-widget-image\" data-id=\"0c8bda2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"495\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-26-1-1024x634.jpg\" class=\"attachment-large size-large wp-image-425\" alt=\"Point Loma Nazarene University Scene\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-26-1-1024x634.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-26-1-300x186.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-26-1-768x476.jpg 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-26-1-1536x951.jpg 1536w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-26-1-2048x1268.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b23a3e e-flex e-con-boxed e-con e-parent\" data-id=\"2b23a3e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d9855 elementor-widget elementor-widget-text-editor\" data-id=\"c6d9855\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Point Loma Nazarene University needed a modern, reflective brand to claim their position in the higher education market. Their updated brand needed to appeal to both a younger undergrad audience and graduate program audiences, as well as the PLNU board, alumni, and staff. As a design lead on the brand design team, I worked the Director of Brand Design and Creative Director to implement a fresh, innovative brand strategy into a visual brand that captures and honors the legacy, heritage, and academic excellence of PLNU while infusing fresh energy, light, and vibrance into their image. In addition to brand identity, graphic system, and a suite of branded marketing materials, we also developed an &#8220;intensity scale&#8221; which could be used to flex the brand across its wide berth of audience.<\/p><p><em><span style=\"font-weight: bold;\">Tools used:<\/span><\/em> Adobe Illustrator, Photoshop, InDesign<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8744297 e-flex e-con-boxed e-con e-parent\" data-id=\"8744297\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4722727 elementor-widget elementor-widget-image\" data-id=\"4722727\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"294\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_brochure_submission-02_header_crop-1024x376-2-1.jpg\" class=\"attachment-large size-large wp-image-501\" alt=\"Point Loma Nazarene University Undergrad brochure\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_brochure_submission-02_header_crop-1024x376-2-1.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_brochure_submission-02_header_crop-1024x376-2-1-300x110.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_brochure_submission-02_header_crop-1024x376-2-1-768x282.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a94c2ad elementor-widget elementor-widget-image\" data-id=\"a94c2ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"517\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_brochure_submission-01-1024x662-2-1.jpg\" class=\"attachment-large size-large wp-image-502\" alt=\"PLNU Undergrad brochure cover design\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_brochure_submission-01-1024x662-2-1.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_brochure_submission-01-1024x662-2-1-300x194.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_brochure_submission-01-1024x662-2-1-768x497.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb75664 elementor-widget elementor-widget-image\" data-id=\"cb75664\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_identity_submission-04-1024x663.jpg\" class=\"attachment-large size-large wp-image-440\" alt=\"Point Loma Nazarene University Business System\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_identity_submission-04-1024x663.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_identity_submission-04-300x194.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_identity_submission-04-768x497.jpg 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_identity_submission-04-1536x994.jpg 1536w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_identity_submission-04-2048x1325.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe0a4f elementor-widget elementor-widget-image\" data-id=\"1fe0a4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"320\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_flexibility-guidelines-6-1-1024x409.jpg\" class=\"attachment-large size-large wp-image-507\" alt=\"PLNU Intensity Scale Brand Guidelines\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_flexibility-guidelines-6-1-1024x409.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_flexibility-guidelines-6-1-300x120.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_flexibility-guidelines-6-1-768x307.jpg 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_flexibility-guidelines-6-1.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6a93f elementor-widget elementor-widget-image\" data-id=\"2d6a93f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"488\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_low-intensity-collage-1-1-1024x624.jpg\" class=\"attachment-large size-large wp-image-506\" alt=\"PLNU Graduate Materials\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_low-intensity-collage-1-1-1024x624.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_low-intensity-collage-1-1-300x183.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_low-intensity-collage-1-1-768x468.jpg 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_low-intensity-collage-1-1.jpg 1440w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfcf4ff elementor-widget elementor-widget-image\" data-id=\"cfcf4ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_case_study_images_1440x810_5-1024x576-1.jpeg\" class=\"attachment-large size-large wp-image-435\" alt=\"PLNU Campus flags\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_case_study_images_1440x810_5-1024x576-1.jpeg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_case_study_images_1440x810_5-1024x576-1-300x169.jpeg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_case_study_images_1440x810_5-1024x576-1-768x432.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faf1443 elementor-widget elementor-widget-image\" data-id=\"faf1443\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_case_study_images_1440x810_2-1024x576-1.jpeg\" class=\"attachment-large size-large wp-image-433\" alt=\"Point Loma Nazarene University brochure spread\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_case_study_images_1440x810_2-1024x576-1.jpeg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_case_study_images_1440x810_2-1024x576-1-300x169.jpeg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_case_study_images_1440x810_2-1024x576-1-768x432.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c338abe elementor-widget elementor-widget-image\" data-id=\"c338abe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_case_study_images_1440x960_5-1024x683-2.jpeg\" class=\"attachment-large size-large wp-image-439\" alt=\"PLNU Undergrad graphics\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_case_study_images_1440x960_5-1024x683-2.jpeg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_case_study_images_1440x960_5-1024x683-2-300x200.jpeg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/PLNU_case_study_images_1440x960_5-1024x683-2-768x512.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BRAND EXPRESSION | MARKETING Point Loma Nazarene University needed a modern, reflective brand to claim their position in the higher education market. Their updated brand needed to appeal to both a younger undergrad audience and graduate program audiences, as well as the PLNU board, alumni, and staff. As a design lead on the brand design [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/raylepkow.com\/index.php?rest_route=\/wp\/v2\/posts\/423"}],"collection":[{"href":"https:\/\/raylepkow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raylepkow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raylepkow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raylepkow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=423"}],"version-history":[{"count":13,"href":"https:\/\/raylepkow.com\/index.php?rest_route=\/wp\/v2\/posts\/423\/revisions"}],"predecessor-version":[{"id":510,"href":"https:\/\/raylepkow.com\/index.php?rest_route=\/wp\/v2\/posts\/423\/revisions\/510"}],"wp:attachment":[{"href":"https:\/\/raylepkow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raylepkow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raylepkow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}