{"id":625,"date":"2024-04-22T15:37:23","date_gmt":"2024-04-22T21:37:23","guid":{"rendered":"https:\/\/raylepkow.com\/?p=625"},"modified":"2024-04-22T16:29:22","modified_gmt":"2024-04-22T22:29:22","slug":"elements-of-brand-workbook","status":"publish","type":"post","link":"https:\/\/raylepkow.com\/?p=625","title":{"rendered":"Elements of Brand Workbook"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"625\" class=\"elementor elementor-625\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85e4f4f e-flex e-con-boxed e-con e-parent\" data-id=\"85e4f4f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab974dc elementor-widget elementor-widget-text-editor\" data-id=\"ab974dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>BRAND | LAYOUT | WORKSHEETS | COPYWRITING<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b3003 elementor-widget elementor-widget-image\" data-id=\"37b3003\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"495\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-29-1-1024x634.jpg\" class=\"attachment-large size-large wp-image-539\" alt=\"Elements of Brand Workbook\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-29-1-1024x634.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-29-1-300x186.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-29-1-768x476.jpg 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/Frame-29-1.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e19eadc e-flex e-con-boxed e-con e-parent\" data-id=\"e19eadc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93b4348 elementor-widget elementor-widget-text-editor\" data-id=\"93b4348\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As co-owner of <a href=\"https:\/\/www.barerootsbranding.com\/\">Bare Roots Branding<\/a>, I partnered with Haley Sevalstad to develop a small-group half-day branding workshop. The <a href=\"https:\/\/www.barerootsbranding.com\/workshops\/\">workshop<\/a> comes with the Elements of Brand workbook, a 42 page digital workbook and accompanying worksheets that take workshop attendees through a deep-dive of their own small business brand. Haley and I collaborated on the structure, flow, content, and worksheet exercises for the entire workbook. The workbook is editable as a PDF, Canva template, and\/or printable, and included brand basics like strategy, core values, competitive mapping, empathy mapping, voice and tone, color psychology, and visual moodboarding, as well as education on brand experience and expression basics such as logo, tagline, typography, and visual messaging.<\/p><p><em><span style=\"font-weight: bold;\">Tools used:<\/span><\/em>\u00a0Canva, Adobe Illustrator, Photoshop, Acrobat<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b95bf5a e-flex e-con-boxed e-con e-parent\" data-id=\"b95bf5a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbae3f5 elementor-widget elementor-widget-image\" data-id=\"dbae3f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"592\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EoBworkshop-1024x758.jpg\" class=\"attachment-large size-large wp-image-633\" alt=\"Elements of Brand Website\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EoBworkshop-1024x758.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EoBworkshop-300x222.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EoBworkshop-768x569.jpg 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EoBworkshop.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c6020 elementor-widget elementor-widget-image\" data-id=\"c8c6020\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB3-1024x682.jpg\" class=\"attachment-large size-large wp-image-638\" alt=\"Elements of Brand Moodboard and Color Exercises\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB3-1024x682.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB3-300x200.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB3-768x512.jpg 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB3.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d395f1 elementor-widget elementor-widget-image\" data-id=\"1d395f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB6-1024x682.jpg\" class=\"attachment-large size-large wp-image-635\" alt=\"Elements of Brand Workbook Cover\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB6-1024x682.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB6-300x200.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB6-768x512.jpg 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB6.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efbc854 elementor-widget elementor-widget-image\" data-id=\"efbc854\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB2-1024x682.jpg\" class=\"attachment-large size-large wp-image-639\" alt=\"Elements of Brand Workbook Pages\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB2-1024x682.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB2-300x200.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB2-768x512.jpg 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB2.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb25e91 elementor-widget elementor-widget-image\" data-id=\"cb25e91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EoB_Worksheets1-2.png\" class=\"attachment-large size-large wp-image-632\" alt=\"Elements of Brand Digital Worksheets\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EoB_Worksheets1-2.png 800w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EoB_Worksheets1-2-300x300.png 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EoB_Worksheets1-2-150x150.png 150w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EoB_Worksheets1-2-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb71c0 elementor-widget elementor-widget-image\" data-id=\"7fb71c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB1-1024x682.jpg\" class=\"attachment-large size-large wp-image-640\" alt=\"Elements of Brand Workbook Page\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB1-1024x682.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB1-300x200.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB1-768x512.jpg 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB1.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e07de elementor-widget elementor-widget-image\" data-id=\"c4e07de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB4-1024x682.jpg\" class=\"attachment-large size-large wp-image-637\" alt=\"Elements of Brand Worksheets\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB4-1024x682.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB4-300x200.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB4-768x512.jpg 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB4.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-904fd50 elementor-widget elementor-widget-image\" data-id=\"904fd50\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"671\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB7.jpg\" class=\"attachment-large size-large wp-image-634\" alt=\"Elements of Brand Virtual Workshop\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB7.jpg 940w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB7-300x251.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB7-768x644.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4396fd3 elementor-widget elementor-widget-image\" data-id=\"4396fd3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB5-1024x682.jpg\" class=\"attachment-large size-large wp-image-636\" alt=\"Elements of Brand Workbook Page\" srcset=\"https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB5-1024x682.jpg 1024w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB5-300x200.jpg 300w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB5-768x512.jpg 768w, https:\/\/raylepkow.com\/wp-content\/uploads\/2024\/04\/EOB5.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BRAND | LAYOUT | WORKSHEETS | COPYWRITING As co-owner of Bare Roots Branding, I partnered with Haley Sevalstad to develop a small-group half-day branding workshop. The workshop comes with the Elements of Brand workbook, a 42 page digital workbook and accompanying worksheets that take workshop attendees through a deep-dive of their own small business brand. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/raylepkow.com\/index.php?rest_route=\/wp\/v2\/posts\/625"}],"collection":[{"href":"https:\/\/raylepkow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raylepkow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raylepkow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raylepkow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=625"}],"version-history":[{"count":10,"href":"https:\/\/raylepkow.com\/index.php?rest_route=\/wp\/v2\/posts\/625\/revisions"}],"predecessor-version":[{"id":649,"href":"https:\/\/raylepkow.com\/index.php?rest_route=\/wp\/v2\/posts\/625\/revisions\/649"}],"wp:attachment":[{"href":"https:\/\/raylepkow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raylepkow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raylepkow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}